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As Google continues to improve its ability to deliver hyper-local results, it is critically important to have complete and accurate data in one’s Google My Business profile. When you've selected your focus keyword, ensure it is found in your title tag, h1 tag, meta description, article text and make sure that relevant keywords are also be found throughout the content as well as h2 tags. Today, obtaining links is much more than just link building; it’s a part of a content marketing, strategic marketing, public relations and social media effort to get in front of the audiences that matter most. Heading tags (not to be confused with the head HTML tag or HTTP headers) are used to present structure on the page to users. There are six sizes of heading tags, beginning with h1, the most important, and ending with h6, the least important. Don’t use hidden text or links on your website to optimize your site for search engines. Some webmasters will try to make text or links invisible to visitors but visible to search engine spiders. One way they do this is to use white text on a white background. Search engines can now easily spot this sort of behavior, so it will not help your site rank at all.

Get Product Reviews from your biggest fans

Marketers rely on search engine optimization (SEO) to improve search rankings, website traffic and lead generation. Ask your customers for reviews, mark them up with structured data and present them on a particular page on your site. This might do wonders. Another quick, and valuable SEO tactic – see what your competitors are ranking for. Go to one of the tools used to check out our own rankings, but put in a competitor domain. You’ll quickly see what terms they are getting traffic from, and can take the best for yourself! Prevent duplicate content. Don’t confuse Google with almost similar pages. Those serve no one. Just like you should interview others, seize opportunities to be interviewed, no matter how small the audience is. The 5-600 words that take you 15-20 minutes can turn into a few highly authoritative contextual links.

The length of your title tag matters because it affects how much of your title is visible in search results

As you may well know, Google has altered and changed its algorithm majorly in the last few years, introducing update after update to help the cream rise to the top. In turn, this means that SEOs and marketers have had to greatly alter their approach to SEO. Pick a list of words relevant to your business. Then create separate lists of these keywords for each country. Focus on “long-tail keywords” -- keywords that are very specific to your business and the products/services you offer. For example: marketing is a broad keyword that will be hard to get traffic for, and inbound marketing software is a long-tail keyword with less competition that will be easier to get traffic for. Earning links is not about following a static link building strategy for a long time. In the landscape of Google’s ever changing algorithms, sticking with just one or two tactics for link building is not going to help you in any way. There is definitely no hard and fast rule or way to get you tons of high valued and qualified links. SEO in Hull is here. Every Search Engines use different complex mathematical algorithms for generating Search Results. Different Search Engines perceive different elements of a web page including page title, content, meta description and then come up with their results to rank on. Each Search Engine’s algorithm are different, so if you rank on Google does not definitely mean that you will rank on Google. Once the Search Engines crawls the web and comes across the new pages, it then indexes or stores the information in its giant database categorically, to be retrieved later when any search query related to it comes up. These giant database storage facilities is capable of processing large amount of information really quickly.

Know which tools will give you easy, intuitive, and accurate insights

Gaz Hall, a Freelance SEO Consultant from SEO Hull, commented: "Technology is an important part of the user experience equation. In addition to providing audiences with helpful and informative content, you’ll want to make sure that your website is easy and enjoyable to browse. Make sure to optimize your website to be mobile friendly and to ensure that it has a quick load time." Do your maths - its one of the primary resources for this sort of thing.To rank, you need authority. To have authority, you need links. To get links, you must be visible with people who create content. Therefore to rank, you need relationships. Build a great series of appropriate backlinks on your site. Have your keyword phrases be in the titles of said links. Make sure that these network links are related to your content, otherwise they could possibly work against you. Using backlinks is a great way to bring in traffic from various areas. Start as you mean to go on: titles are the best places to get started with SEO. Regardless of what the search engines think, a snappy, relevant title will help attract readers on any platform. Backlinks from relevant sites in your niche are also worth significantly more than irrelevant sites or pages

Create an interactive tool for good SEO

The relevance of a website’s content is particularly important for search engines; it affects how high a website will appear in the search results for a given search term. Think of new ideas to expand your content, or even to invest in evergreen content, and make sure you think like a reader, rather than a search engine. Today, queries don’t just return a list of ten blue, ordered links.

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They return results with images, videos, profile pictures, and all manner of meta data that help searchers choose the best result. Businesses that stick to the old SEO trick of “stuff a post with keywords and use metadata” will get left behind. SEO isn’t about tricking Google or working with spiders – it’s about creating content that wants to get read by your customers. If you aren’t seeing a positive ROI after a month or two, try changing tactics and/or improve your methods until you start seeing positive momentum.

Are Keywords – and Keyword Research – Dead?

After the emergence of major updates, like Panda and Penguin, search optimizers have thrown around the term “penalty” to scare SEO novices into thinking that one simple mistake could instantly tank their site’s rankings. The addition of internal links – links from your own domain – to your content can be very effective for SEO. It’s a strategic way to inform search engines about the topics you want to serve as an authority, It becomes a nightmare for a business owner to discover that that his/her main business website has been penalized by Google. Not all declines in rankings are caused by penalties but only a fraction of those. Use attractive subheaders: Readers should be able to bounce around to seek out the pieces of your content that interest them. By using attractive subheaders, you can pique the curiosity of your readers and keep them engaged. Link Building is an indisputable part of the Search Engine Optimization process. Connecting a website to the rest of the Internet without links isn’t impossible, considering the fact there are many different content creation companies willing to do the work for you. However, the costs for this kind of work can ramp up quickly, making Link Building through a third party too costly for most new websites.