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Optimizing for user intent is not just about providing solutions or using synonyms. The majority of SEO campaigns are built around driving revenue and whilst rankings are great and indicative of campaign success, in reality you won’t retain clients without providing ROI. Guest Blogging simply means writing an article for another site. By doing this, not only will you be directing that site’s audience straight to your content, but you will also be generating an incredibly useful backlink. This is also a great way to increase your site’s reach and expand your audience, increasing your following and thus potential to build further backlinks and rank higher on Google. Parallax design is a website design approach that’s been used for several years now and takes its name from the concept of parallax movement. Instead of linking from one entire webpage to another, the visitor moves up and down on the same webpage. If you once had a thousand different links all coming from low quality websites, then this could now actually stand to hurt your SEO as it will just look like link spam. If you’ve been guilty of using these old practices, then you might consider using Google’s Link Disavow tool. It does not matter if you are running an e-commerce store or a business blog, content marketing remains an important part of modern-day SEO processes.

Draft content for each target keyword

Audit your site using tools such as Google’s PageSpeed Insights or Pingdom’s speed test to quickly compile a list of options to help give your site a little more zip. You may even need to review your hosting service if it’s holding you back… Search engine algorithms are designed to detect content that was written for the sole purpose of boosting search engine traffic. Your online competitors may not be who you think! By taking a broad look at your sector from an online perspective will help uncover potential opportunities that you are missing out on. One part of SEO many have heard of is keyword research. After all, every time we use a search engine, we’re using a keyword (the name is a misnomer, most keywords have more than one word in them!) It doesn’t take hundreds to see the needle move, especially with Google’s ever-improving ability to detect low quality and manipulative links.

Google Panda is part of the algo that is specific to the quality of content

Every Search Engines use different complex mathematical algorithms for generating Search Results. Different Search Engines perceive different elements of a web page including page title, content, meta description and then come up with their results to rank on. Each Search Engine’s algorithm are different, so if you rank on Google does not definitely mean that you will rank on Google. The number of external links you receive is important. Some of the top SEOs say external links are simply invaluable to your ranking power. Many business owners create a website and find that they are receiving international inquiries about their services, or receiving orders from other countries. Although they expected their market would be local, or at best national. So, how does Google determine site quality? Use internal links with clear and informative anchor text. The functionality of your site should not surprise site visitors or interfere with a user’s ability to navigate.

Google’s algorithms react much faster to your changes today

Gaz Hall, a Freelance SEO Consultant from SEO Hull, commented: "Search engines like aged domains, and give them more authority over newer sites." Do your maths - its one of the primary resources for this sort of thing.To a search engine, relevance means more than finding a page with the right words. Search engines drive dramatic quantities of focused traffic, comprising people intent on accomplishing their research and purchasing goals. Keyword research is the root of every optimization project. Keywords are like an elevator pitch for your site: they summarize what you do in a few words or phrases. There are a number of tools that let you check how many links are pointing to a site and what the authority of those pages are. Unfortunately none of them are perfect — the only way to know what links are pointing to your site is to have crawled those pages.

Backlink building best practices

The search engines will act rapidly to penalize sites that contain viruses or trojans. Every site-owner needs to gather links and local business owners would probably benefit even more for good links. Just as Google has always been focused on providing its users with the best results, now it’s time to put your focus on what’s most important for your audience. For some reason, everyone thinks posting a blog on your own website will magically increase your SEO presence and make your website stronger. Content is written in a manner that helps Google and other search engines find and identify it as being relevant to certain keywords and phrases that people enter into the search engine query box.

Be personal in a way that big businesses can’t be

Since the advent of Panda and Hummingbird, LSI is becoming increasingly important in SEO as it’s used by Google to determine between ‘keyword stuffed’ articles and genuinely relevant content. While we all enjoy seeing the keywords rank well in the search engines, this doesn’t necessarily mean your SEO campaign is successful.

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SEO is connected to strong sales funnels and often shows a high return on investment (ROI). The quality and quantity of links you have pointing to your domain determines your overall authority, which in turn determines where you rank for various search queries. Sitelinks are additional links which appear beneath the main URL for a brand or publisher when you search for it on Google. They deep link to other pages within your site, and are designed by Google to “help users navigate your site”.